A fabulous new retailer for the fabulous gal on a budget has landed in Sin City!
A few days ago I had the chance to attend the grand opening of Dynamite, a Canadian retail staple.
Dynamite offers , as described by their lovely district manager,
"Clothes for the girl who is on trend but not trendy"
Dynamite is located in The Fashion Show Mall
Lower level across from Zara
Have you heard the concept of "who is your girl?" when it comes to fashion, if you haven't, this phrase refers to the type of woman/demographic a brand is trying to target. In an effort to serve their customer better, Dynamite took this concept to the next level, they created a fictional woman with a back-story, personality, taste, etc..
This woman offers guidance for price points and the overall aesthetic of Dynamite
Dynamite's girl is named, Rachel
She is 28 years old with a Bachelors degree and a marketing job in a creative industry.
A career woman earning 50k-60k a year with a fabulous & busy life.
This retailer outfits her perfectly for every aspect of her life, including work, errands and brunch.
The store is separated by trend or color scheme, I loved their Acid Pear section!!
I also had a chance to catch up with fabulous blogger, Cat from Fashion Feed LV
You can also find accessories and swimwear at Dynamite