Thursday, May 22, 2014

Dynamite Opens Flagship Store in Las Vegas


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A fabulous new retailer for the fabulous gal on a budget has landed in Sin City!
A few days ago I had the chance to attend the grand opening of Dynamite, a Canadian retail staple.
Dynamite offers , as described by their lovely district manager, 
"Clothes for the girl who is on trend but not trendy"

Dynamite is located in The Fashion Show Mall 
Lower level across from Zara

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Have you heard the concept of "who is your girl?" when it comes to fashion, if you haven't, this phrase refers to the type of woman/demographic a brand is trying to target. In an effort to serve their customer better, Dynamite took this concept to the next level, they created a fictional woman with a back-story, personality, taste, etc..
This woman offers guidance for price points and the overall aesthetic of Dynamite


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Dynamite's girl is named, Rachel
She is 28 years old with a Bachelors degree and a marketing job in a creative industry.
A career woman earning 50k-60k a year with a fabulous & busy life.
This retailer outfits her perfectly for every aspect of her life, including work, errands and brunch.


The store is separated by trend or color scheme, I loved their Acid Pear section!!





I also had a chance to catch up with fabulous blogger, Cat from Fashion Feed LV



You can also find accessories and swimwear at Dynamite







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